{"id":2175,"date":"2025-08-20T21:39:05","date_gmt":"2025-08-20T14:39:05","guid":{"rendered":"https:\/\/hrconcy.vn\/?p=2175"},"modified":"2025-08-20T21:39:05","modified_gmt":"2025-08-20T14:39:05","slug":"total-rewards-bi-quyet-thu-hut-va-giu-chan-nhan-tai","status":"publish","type":"post","link":"https:\/\/hrconcy.vn\/vi\/total-rewards-bi-quyet-thu-hut-va-giu-chan-nhan-tai\/","title":{"rendered":"Total Rewards: B\u00ed quy\u1ebft thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards (T\u1ed5ng ph\u1ea7n th\u01b0\u1edfng) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong m\u1eaft \u1ee9ng vi\u00ean m\u00e0 c\u00f2n t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean g\u1eafn b\u00f3 l\u00e2u d\u00e0i. V\u1eady Total Rewards l\u00e0 g\u00ec, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tri\u1ec3n khai n\u00f3 hi\u1ec7u qu\u1ea3? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 qua b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

Total Rewards l\u00e0 g\u00ec?<\/span><\/h2>\n

Total Rewards l\u00e0 to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a h\u1ecd. Kh\u00e1c v\u1edbi suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng r\u1eb1ng \u201cl\u01b0\u01a1ng cao l\u00e0 \u0111\u1ee7\u201d, Total Rewards l\u00e0 m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n, bao g\u1ed3m c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh v\u00e0 phi t\u00e0i ch\u00ednh, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a nh\u00e2n vi\u00ean. C\u00f3 th\u1ec3 h\u00ecnh dung Total Rewards nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1nh nhi\u1ec1u l\u1edbp, v\u1edbi m\u1ed7i l\u1edbp \u0111\u1ea1i di\u1ec7n cho m\u1ed9t kh\u00eda c\u1ea1nh gi\u00e1 tr\u1ecb:<\/span><\/p>\n

    \n
  1. \n

    L\u01b0\u01a1ng th\u01b0\u1edfng<\/strong>: \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 d\u1ec5 th\u1ea5y nh\u1ea5t, bao g\u1ed3m l\u01b0\u01a1ng c\u01a1 b\u1ea3n, ti\u1ec1n th\u01b0\u1edfng theo hi\u1ec7u su\u1ea5t, hoa h\u1ed3ng, ho\u1eb7c c\u00e1c kho\u1ea3n ph\u1ee5 c\u1ea5p nh\u01b0 h\u1ed7 tr\u1ee3 \u0111i l\u1ea1i, \u0103n tr\u01b0a, nh\u00e0 \u1edf. Tuy nhi\u00ean, l\u01b0\u01a1ng cao kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3. Nh\u00e2n vi\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u00e0i n\u0103ng, th\u01b0\u1eddng t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n ch\u1ec9 m\u1ed9t con s\u1ed1 tr\u00ean b\u1ea3ng l\u01b0\u01a1ng.<\/span><\/p>\n<\/li>\n

  2. \n

    Ph\u00fac l\u1ee3i<\/strong>: C\u00e1c ph\u00fac l\u1ee3i nh\u01b0 b\u1ea3o hi\u1ec3m y t\u1ebf, b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i, ngh\u1ec9 ph\u00e9p c\u00f3 l\u01b0\u01a1ng, hay h\u1ecdc b\u1ed5ng cho con c\u00e1i nh\u00e2n vi\u00ean \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u1ea1i TP.HCM \u0111\u00e3 cung c\u1ea5p g\u00f3i b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe cho c\u1ea3 gia \u0111\u00ecnh nh\u00e2n vi\u00ean, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nh\u1ea5t trong ng\u00e0nh.<\/span><\/p>\n<\/li>\n

  3. \n

    Ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/strong>: V\u1edbi th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials, c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi v\u00e0 th\u0103ng ti\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9, kh\u00f3a h\u1ecdc k\u1ef9 n\u0103ng, hay l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng l\u00e0 nh\u1eefng \u201cm\u00f3n qu\u00e0\u201d gi\u00e1 tr\u1ecb, gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/span><\/p>\n<\/li>\n

  4. \n

    C\u00f4ng nh\u1eadn v\u00e0 khen th\u01b0\u1edfng<\/strong>: M\u1ed9t l\u1eddi khen ch\u00e2n th\u00e0nh, m\u1ed9t email c\u00f4ng nh\u1eadn \u0111\u00f3ng g\u00f3p, hay gi\u1ea3i th\u01b0\u1edfng \u201cNh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc\u201d c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd h\u01a1n c\u1ea3 ti\u1ec1n th\u01b0\u1edfng. Vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i vinh danh \u0111\u1ecbnh k\u1ef3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p t\u00edch c\u1ef1c, n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng.<\/span><\/p>\n<\/li>\n

  5. \n

    C\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng<\/strong>: C\u00e1c ch\u00ednh s\u00e1ch nh\u01b0 l\u00e0m vi\u1ec7c t\u1eeb xa, gi\u1edd l\u00e0m vi\u1ec7c linh ho\u1ea1t, hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tinh th\u1ea7n ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. M\u1ed9t c\u00f4ng ty cho ph\u00e9p nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1eeb xa 2 ng\u00e0y\/tu\u1ea7n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, \u0111\u1eb7c bi\u1ec7t t\u1eeb nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 gia \u0111\u00ecnh.<\/span><\/p>\n<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    T\u1ea1i sao Total Rewards quan tr\u1ecdng?<\/span><\/h2>\n

    Trong th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng Vi\u1ec7t Nam, n\u01a1i nh\u00e2n vi\u00ean c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p thu h\u00fat nh\u00e2n t\u00e0i m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n s\u1ef1 g\u1eafn b\u00f3, t\u0103ng n\u0103ng su\u1ea5t, v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p b\u1ec1n v\u1eefng. M\u1ed9t c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf minh ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y: M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p nh\u1ecf, d\u00f9 kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1ec1 l\u01b0\u01a1ng v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111\u00e3 x\u00e2y d\u1ef1ng g\u00f3i Total Rewards s\u00e1ng t\u1ea1o v\u1edbi c\u00e1c kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed, h\u1ed7 tr\u1ee3 mua laptop, v\u00e0 c\u00e1c bu\u1ed5i team-building th\u00fa v\u1ecb. K\u1ebft qu\u1ea3 l\u00e0 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 5%, v\u00e0 c\u00f4ng ty tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn cho c\u00e1c b\u1ea1n tr\u1ebb t\u00e0i n\u0103ng.<\/span><\/p>\n

    Ngay c\u1ea3 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn c\u0169ng c\u1ea7n li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c Total Rewards. M\u1ed9t s\u1ed1 c\u00f4ng ty qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tinh th\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n t\u00e2m l\u00fd mi\u1ec5n ph\u00ed ho\u1eb7c l\u1edbp yoga t\u1ea1i v\u0103n ph\u00f2ng, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean.<\/span><\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards hi\u1ec7u qu\u1ea3?<\/span><\/h2>\n

    \u0110\u1ec3 tri\u1ec3n khai Total Rewards th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd 4 y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n

      \n
    1. \n

      Hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean<\/strong>: M\u1ed7i nh\u00f3m nh\u00e2n vi\u00ean c\u00f3 mong mu\u1ed1n kh\u00e1c nhau. V\u00ed d\u1ee5, Gen Z \u01b0u ti\u00ean s\u1ef1 linh ho\u1ea1t, trong khi nh\u00e2n vi\u00ean l\u1edbn tu\u1ed5i quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn b\u1ea3o hi\u1ec3m ho\u1eb7c l\u01b0\u01a1ng h\u01b0u. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft nhu c\u1ea7u th\u1ef1c t\u1ebf.<\/span><\/p>\n<\/li>\n

    2. \n

      C\u00e1 nh\u00e2n h\u00f3a ph\u00fac l\u1ee3i<\/strong>: M\u1ed9t g\u00f3i ph\u00fac l\u1ee3i chung kh\u00f4ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. Doanh nghi\u1ec7p n\u00ean cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn linh ho\u1ea1t, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ec3 nh\u00e2n vi\u00ean ch\u1ecdn gi\u1eefa ph\u1ee5 c\u1ea5p ti\u1ec1n m\u1eb7t hay g\u00f3i b\u1ea3o hi\u1ec3m b\u1ed5 sung.<\/span><\/p>\n<\/li>\n

    3. \n

      Truy\u1ec1n th\u00f4ng minh b\u1ea1ch<\/strong>: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards d\u00f9 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u c\u0169ng s\u1ebd m\u1ea5t gi\u00e1 tr\u1ecb n\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5. Doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i th\u00edch c\u00e1c ch\u00ednh s\u00e1ch qua c\u00e1c bu\u1ed5i h\u1ecdp ho\u1eb7c t\u00e0i li\u1ec7u n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 minh b\u1ea1ch.<\/span><\/p>\n<\/li>\n

    4. \n

      Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n<\/strong>: Th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng lu\u00f4n thay \u0111\u1ed5i, v\u00e0 nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean c\u0169ng v\u1eady. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh k\u1ef3 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Total Rewards \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/span><\/p>\n<\/li>\n<\/ol>\n

      Total Rewards kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o nh\u00e2n vi\u00ean \u2013 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u00e0i b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i, t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u1eafng nghe nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t g\u00f3i Total Rewards ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t ch\u01b0a?<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng ng\u00e0y c\u00e0ng c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Total Rewards (T\u1ed5ng ph\u1ea7n th\u01b0\u1edfng) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong m\u1eaft \u1ee9ng … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1,11],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/posts\/2175"}],"collection":[{"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":2,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"predecessor-version":[{"id":2179,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/posts\/2175\/revisions\/2179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hrconcy.vn\/vi\/wp-json\/wp\/v2\/tags?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}